We’re all aware that using the web and social media to market our businesses is critical in this age of technology. But don’t discount the impact of a more traditional approach to your marketing efforts …
Here are three to try -
One - send out handwritten thank you notes to show appreciation to a customer, another business or an organization that has supported you in some way. These days we don’t expect nor do we often receive handwritten notes - so it’s a great way to make a good impression and stand out. Sure - it takes more effort than sending an email thank you - but the impact will be far greater!
Two - Make a follow-up phone call to customers. For example, a hair salon owner calls every new customer after their first service to make sure they are happy. Try this - it’s a great way to show appreciation and build customer loyalty.
Three - Invite your best customers to a VIP appreciation event and encourage them to bring a friend. Show off your business - and offer free or discounted products and services and coupons for future discounts. Make it a night to remember so your guests will remember you.
Give these more traditional marketing approaches a try - because sometimes getting back to basics can be very good for business.