Entrepreneur.com has a great section on their site with advice for home based businesses including how to grow your home based business. Here are six suggestions they offer --- One - Focus on a single product or service, and then market it, sell it, promote it-do everything you can to increase sales of that one product or service.
Two - Expand your product line to offer complementary products or services. Once you've hit on a product or service that customers really like, don't miss the opportunity to sell more to your existing customers.
Three - Find ways to increase sales to your existing customers. It's a lot cheaper than finding new ones. Even if you can't expand your product line, you can boost revenues by selling more of your existing product or service to the clients you already have.
Four - Join forces with another business to promote your company. Partnering with a company in a related industry is one of the cheapest and easiest forms of marketing that you can employ.
Five - Target other markets. If you sell to teens, start marketing to college students. If you sell to working moms, maybe your product will work for stay-at-home moms with a few modifications. Another strategy is to take a retail-oriented product or service and sell it wholesale
Six - Find new and different ways to market your business through e-mail newsletters or by doing guest-speaking gigs or by teaching a class.
These ideas are great for any type of business – home based or otherwise. Now go and grow!
No comments:
Post a Comment