Secrets to getting media attention

Many of you have been asking me how you can get more media attention for yourselves and your business.   Some have asked to be guests on my radio show – Back to Business (shameless self promotion), others want to get on other radio shows, get your stories in newspapers/magazines and on TV.

Fusion Marketing Works!

On of the best and least expensive ways to promote your business is to partner with other businesses and promote each other! This is called Fusion marketing.

Why Getting Out There and Networking Matters!

As a business owner you are dealing with all sorts of daily demands making it easy to get so bogged down in the day to day operations and challenges of your business that you fail to get away from your business to network!

Don't Forget Your Business Cards

Even with all of the options available to promote your business these days, your business card remains your most effective marketing tool.

Perfecting Your Elevator Pitch

Every small business should develop an elevator pitch as part of their marketing and networking strategy.

The idea of an elevator pitch is to get someone excited about your business in the time it takes to ride an elevator from one floor to another - about 30 seconds!

An elevator pitch is a quick and concise way to communicate who you are, what you do and why you do it better…

How to Get Your Customers to Give you Feedback

Customers are critical to the success of your business especially in these challenging times. Your customers are also a valuable resource when it comes to making decisions regarding the direction of your business.

Play Nice with Others in the Sandbox for Business Success

We entrepreneurs tend to be the fiercely independent types. But - being too independent can often do more harm than good when it comes to the success of your business! With many of us concerned about the survival of our businesses in these tough economic times – it makes smart business sense to look for ways to collaborate with other businesses to save money and improve visibility.

Growing a Home Based Business

Entrepreneur.com has a great section on their site with advice for home based businesses including how to grow your home based business. Here are six suggestions they offer ---

Getting Carded - Making the Most of Busines Cards

Tis’ the season: for getting carded!

If you’re like me, you’re out and about much more these days running holiday errands, catching coffee with friends, wrapping up work and school projects, lending a helping hand, and attending various social functions and party’s. It’s the most wonderful time of the year (sing along)!

What A "Travelling Girl" Wants!

I’ve been spending a lot of time on line lately researching places to stay when I head to Napa Valley California next month. I’ve looked at a zillion websites for resorts, hotels and B&B’s. I recall my days as an inn owner in Bar Harbor back in the 90’s and think to myself - how things have changed.

Marketing the Old Fashioned Way

We’re all aware that using the web and social media to market our businesses is critical in this age of technology. But don’t discount the impact of a more traditional approach to your marketing efforts …

Facebook - Not Just for Teenagers!

Social networking sites such as Facebook and Twitter are not just for teenagers any more. An increasingly number of small business owners are finding these sites to be great for business!