Tuesday, June 1, 2010

Why Getting Out There and Networking Matters!

As a business owner you are dealing with all sorts of daily demands making it easy to get so bogged down in the day to day operations and challenges of your business that you fail to get away from your business to network!

But networking is critical to your business success – so you must make it part of doing business and not view it as a luxury or even worse - a waste of time!

Why is networking so important to your business?

One - It’s an inexpensive and effective way to market your business.

Two - Customers like to do business with people they know and like

Three - It’s a great way to build referrals as other business owners are more likely to refer you to potential customers if they know you

Four - It gives you a sense of what is going on in the world and what opportunities might exist for your business.

- Networking with other business owners reminds you that you are not alone! A feeling of isolation can be one of the most difficult challenges for many business owners.

So – make a plan to get out there and network. There are many groups and organizations that offer such opportunities. If you are shy or don’t know where to start – ask a business owner friend to take you along to the next event they are attending! Remember to take plenty of business cards with you!

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